Established in 2010 as Vantage Surveys, our history goes back more than 20 years. The company was set-up on the basis of a professional team with a broad range of skills in various disciplines, including civil engineering, transport planning, traffic engineering, data collection, numerical analysis, and computer science.
It is pertinent to point-out that we are a complete full-service and independent firm - when you contract Vantage Surveys, all of your work is carried out by us, from survey through to analysis. Alongside our professional management team, we are proud to have our own in-house team of data enumerators and analysts.
Vantage Surveys is committed to high-integrity data collection, accurate enumeration, analysis, and reporting. We understand just how important accurate data is to your engineering, planning, or design projects.
We constantly strive to develop and improve our systems and delivery, due to ever-changing and evolving technology, systems, and business environment - altogether for an increasingly better customer experience. In our book, business is not about a hard and fast commercial enterprise to maximise profits: we focus on service and accuracy – it’s as simple as that.
What is Traffic and Transportation Data used for?
There are wide-ranging reasons why traffic and transportation data is important. Here is a brief outline of some reasons why such data is collected, with consideration ranging from local, to regional, to national issues:
- In general - understanding travel habits and patterns, whether by foot, cycling, road, rail, water-way, or air.
- Public transport - utilisation and patterns, choices, and travel preferences.
- Walking and Cycling – understanding route-choice, volume, capacity, and age-structure.
- Highway design – to gauge capacity and design integrity.
- Performance modelling – to understand how a junction or network behaves currently and how this might be affected in the future.
- Congestion management – including capacity-led strategies and re-arrangement of road-space.
- Traffic control - set-up, review, and modification of traffic control systems.
- Statistical analysis - junction or network review and understanding.
- Air quality monitoring - reporting and projection.
- Economic development – particularly in respect of forecasts.
- Development Planning – scheme appraisal and impact: academic, health centres, hospitals, community facilities, public service buildings, commercial offices, industrial facilities and processing plants, hotels, leisure centres, retail, and mixed-use.
- Statutory reporting - at the local, strategic, and regional level.
- Building design - informing commercial or house building designs, and understanding their impacts.
- Parking - assessment of parking in respect of current or future development, whether a single house, block of high- or low-rise flats, office development, a parade of shops, a superstore, shopping centre, out of town retail parks, Park + Ride, event parking, airports, industrial estate comprising many enterprises, or a large distribution centre.
- Assessment of Controlled Parking Zones - understanding current utilisation and performance, and emerging trends; for residential, business, mixed, short-stay, loading, taxi, pick-up/drop-off, and whether facilitated by permits, pay-and-display, or unrestricted, etc.
If you belong to an associated profession, you may already identify with some or all of the above. Whist by no means definitive, the examples cited are indicative of the wider strategic context in which traffic and transportation data is used.